Building Strong Brands Año de Publicación::1995 señala: “La pandemia es un

señala: “La pandemia es un pre-texto que ha permitido a Theodoro Elssaca alumbrar estos textos

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sus peripecias están redactadas con amargo realismo y con todo lujo de detalles

una serie de premisas desarrolladas que sostienen posiciones vitales

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Building Strong Brands Año de Publicación::1995 señala: “La pandemia es unLibro Usado, Tapa Dura. In this compelling work, Aaker uses real brand building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong brand building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a